Retirement planning

Freya Früh

Financial expert, aka Frau Finanzen

Freya trained as a bank clerk at a Sparkasse savings bank and knows the finance industry from the inside. As Frau Finanzen, she explains on Instagram, TikTok and her podcast Finanzipation how women can take charge of their own finances, independently of their partner. She isn't selling anything; what matters to her is that women understand their money. In 2024 she was nominated for the Goldene Blogger award in the financial education category. Freya is a mother of twins. Her topic: why the pension gap for women is so large and how to plan your own retirement.