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Artificial intelligence

AI is fast becoming a basic skill, at work and in everyday life. Start using it early and you'll learn faster, work more easily and be able to tell when an answer is wrong.

Jump to the questions

We regularly share more practical tips on Instagram and LinkedIn, and soon on our podcast. More in-depth formats are in the works.

Why these topics?

This selection is based on recent surveys by Bitkom, Germany's digital industry association, and on labour market data from PwC and the World Economic Forum.

39%

of the skills that count at work today will change by 2030, according to employers worldwide. AI and data skills are growing fastest. How to get started is covered under You are getting started.

World Economic Forum, 2025

over 20%

more pay is what employers in Germany offer in many sectors when a job requires AI skills. Above all, they're looking for people who apply AI in their own field. Read more under AI is changing your job.

PwC, 2026

48%

of working people use AI at work. But according to employees, only a minority of companies offer training in it. What you may do and how to build your skills is covered under You use AI at work.

Bitkom, 2026

Questions for your situation

You are getting started

You don't need any prior knowledge or a subscription to get started. You'll learn the most by using AI for something you have to get done anyway.

What can I use AI for in everyday life?

For almost anything you'd otherwise spend a long time writing, researching or thinking through. Have it explain an official letter in plain words, draft a difficult email, plan a trip or prepare you for an important conversation. The more concrete your reason, the more useful the answer.

Which tool should I use?

For everyday use, the well-known chatbots such as ChatGPT, Gemini, Copilot or Claude are enough. They're constantly being developed, and which one is ahead keeps changing. Pick one and stick with it for a while, because you learn more when you know a tool well.

Do I need the paid version?

Not at the start. It can be worth it once you hit the limits of the free version, for example on the number of queries or with large files, or when you use AI every day at work.

How do I ask so that the answer is useful?

Describe your task the way you'd explain it to a new colleague: what you need, what it's for and in what form. If the answer doesn't fit, tell the AI what's missing instead of starting over. Good results usually only come at the second or third attempt.

What's better left out?

Passwords, bank details, ID numbers, health data and other people's data. With many free versions, what you type may be used for training unless you switch this off in the settings.

What you can do now

  1. Pick a task you have to do this week anyway and let an AI help you with it.
  2. If the first answer doesn't fit, tell the AI what's missing and ask follow-up questions.
  3. Check in the settings whether your inputs are used for training, and switch this off.

You learn with AI

With AI, you can get to grips with a new topic in minutes, whether it's a tax assessment, a tenancy agreement or a technical term at work. Whether the knowledge sticks depends on how you use it.

How do I learn a new topic with AI?

First, have the topic explained in plain words and keep asking until you can put it in your own words. Then ask the AI to quiz you and explain what you got wrong.

Do I really learn anything if the AI gives me the solution?

Often not. In a large study, pupils who had practised with a standard AI chatbot did worse than the comparison group in the exam without AI. Those who practised with an AI that only gave hints didn't have this disadvantage. So ask the AI for hints and questions instead of the finished solution.

Can I practise conversations with AI?

Yes, this is one of its real strengths. Let the AI play your manager, a client or a panel and practise your salary negotiation, your presentation or your answers to difficult questions as often as you like. What to watch out for in its feedback is covered under Presence.

What you can do now

  1. Have the AI explain a topic that's on your mind right now, and keep asking until you can explain it yourself.
  2. Ask the AI to quiz you and give you hints instead of solutions.
  3. Role-play a conversation you have coming up soon.

You check what AI tells you

AI answers always sound convincing, even when they're wrong. A few simple steps help you tell what you can rely on.

Why does AI make things up?

A language model calculates which word is likely to come next. It doesn't know whether something is true, so a wrong answer sounds just as confident as a right one. New models make such mistakes too, especially with numbers, dates, people and specialist questions.

Can I rely on the source the AI gives me?

Not without checking. Tests have shown again and again that AI search tools attribute sources wrongly or make up links. So open the source yourself and read whether it really says what the AI claims.

How does AI choose its sources?

It summarises what it can easily find online. So what comes first is often what's most visible, which isn't always the most expert, and sometimes it's advertising. For law, taxes, money and health, it's worth looking at the websites of public authorities, consumer advice centres and experts.

How can I tell whether an answer is up to date?

Ask the AI how up to date its knowledge is and whether it searched the web for the answer. Laws, prices and deadlines change all the time, and a model only knows what was in its training data or its latest search.

What you can do now

  1. For every important answer, open the source given and read the passage yourself.
  2. Look at who's behind the source: a public authority, a specialist publication, a forum or an advertising site.
  3. Ask how up to date the answer is, and take extra care to check numbers, dates and statements about people.

You use AI at work

At work, AI saves the most time with texts, research, summaries and analyses. What matters is which tools and which data are allowed.

Can I just use AI at work?

That's up to your employer. If there are rules, they apply. If there aren't any, ask before you enter company data, and suggest drawing some up together.

What's shadow AI, and is it a problem?

Shadow AI means using tools your employer hasn't provided, such as your private account. Almost one in three people who use AI at work do this (German Economic Institute, 2026). It becomes a problem when customer data, staff data or trade secrets end up in a tool that nobody in the company has checked.

What data doesn't belong in an AI tool?

Other people's names, contact details and health data, confidential company information and anything covered by a duty of confidentiality. Without a data processing agreement with the provider, your company usually isn't allowed to put personal data into such a tool.

Does my employer have to train me?

Under the EU AI Act, companies that use AI have to take measures to support their staff's AI literacy. Since the end of July 2026, companies no longer have to ensure a specific level of AI literacy for each employee. It's still worth asking for training, because many companies don't offer any yet.

What you can do now

  1. Ask your manager or IT whether there are rules and approved tools.
  2. Don't enter customer or staff data or confidential information into private AI accounts.
  3. Ask for AI training.

AI is changing your job

For most people, AI changes individual tasks, not the whole profession. If you get involved early, you'll help decide which ones.

Will AI replace my job?

Usually not as a whole. What the labour market shows above all is a shift in tasks: routine work gets done faster, while judgement, relationships and responsibility become more important.

Is it worth learning how to work with AI?

Yes. In many sectors, employers in Germany pay considerably more when a job requires AI skills. Above all, they're looking for people who apply AI in their own field: in 2025, for every job ad in AI development, there were about seven for roles that apply AI (PwC, 2026).

What does this mean for me in practice?

Look at which of your tasks are routine and which need judgement, relationships or responsibility. With routine work, AI takes tasks off your hands, and with the rest it helps you be faster and better prepared. AI also creates new tasks, because someone has to plan it, guide it and check it.

What you can do now

  1. Write down your tasks and mark which are routine and which need judgement or relationships.
  2. Try out how much AI can take off your hands with one routine task.
  3. Ask your employer for AI training.

You use AI in your own business

If you use AI in your own business, you take on obligations around labelling, rights and data protection.

Do I have to label AI content?

The transparency obligations of the EU AI Act have applied since 2 August 2026, and they weren't postponed. If you publish realistic images, videos or audio of real people or places, you have to disclose that they were generated artificially. If you use a chatbot, people have to be told that they're talking to an AI.

Do I own texts and images I created with AI?

Not automatically. In February 2026, Munich Local Court (Amtsgericht München) ruled that a logo created purely with AI isn't protected by copyright, even with very detailed instructions. Your own creative contribution has to clearly outweigh the AI's. Otherwise anyone can use your logo.

What do I need to know about data protection?

If you enter data about customers or staff into an AI tool, you usually need a data processing agreement with the provider. The tool also has to be listed in your privacy policy.

What you can do now

  1. Check where you use AI images, AI videos or chatbots, and label them.
  2. Sign a data processing agreement with every AI provider that processes personal data.
  3. Don't rely on AI alone for your logo and brand identity if you need the rights to them.

You want to protect yourself from deepfakes and fraud

Deepfakes mostly target women, and the law is changing a lot right now.

What are deepfakes?

Deepfakes are images, videos or voices that are created or altered with AI and look or sound real. Most of them are sexualised fakes, and almost all of these show women.

Is a sexualised deepfake of me a criminal offence?

Your personality rights and the right to your own image can already apply today. But there's no specific criminal offence yet. On 7 October 2026, the federal cabinet approved a law against digital violence under which even creating sexualised deepfakes would become a criminal offence. It now goes to parliament (Bundestag and Bundesrat) and hasn't come into force yet.

How does fraud with a cloned voice work?

Fraudsters use AI to imitate the voice of a family member and fake an emergency on the phone. A few recordings are enough, for example from social media. You can barely tell from the sound that it's fake.

Who helps me if it happens to me?

HateAid advises people affected by digital violence and may cover legal costs. Save evidence with the date and link before the content is deleted, and report it to the police.

What you can do now

  1. Agree on a code word with your family for emergency calls.
  2. If a call seems suspicious, hang up and call back on the number you have for them.
  3. If it happens, save screenshots with the date and link, report it to the police and contact HateAid.

This is general guidance, not legal advice. Legal information applies to Germany and the EU, as of October 2026. We're working on making this knowledge available in other countries too.

Getting started, Learning, Checking answers, At work, Your job is changing, Your own business, Deepfakes

Why AI appears on every knowledge page

AI makes knowledge easier to access, whether it's your tax assessment, a prenuptial agreement or a salary negotiation. That's why every She Owns knowledge page has a section on where AI can help you with that exact topic and where it's been shown to get things wrong.

The idea behind it is simple. With AI, you learn faster from knowledge that experts have curated and checked. And once you've practised checking answers, you'll use AI more safely in every other area too.

Knowledge

What it's about

In minutes, AI writes texts, summarises contracts, runs through scenarios and does research that used to take days. That changes which skills count at work and how quickly a company can be built.

What you should know

  • The free versions of the big providers are enough to get started.
  • AI can invent facts that sound convincing. Always check figures, sources and legal statements.
  • The more precisely you describe what you need, for whom and in which tone, the better the result.

Where to start

  1. Put a fixed slot in your calendar. One hour is enough.
  2. Pick a task that annoys you: an email, a summary, some research. Let the AI write the first draft.
  3. Ask follow-up questions, correct it and have it explain why it answers the way it does.
  4. Don't enter anything you wouldn't say in public: no customer data, no passwords, no health data.

This is general guidance, not legal advice. Legal information applies to Germany and the EU, as of October 2026. We're working on making this knowledge available in other countries too.

From my life

To this day, I still have to push myself. Every few weeks I set aside one or two hours just for AI. And every time, I come away with new ideas that help me scale my companies much, much faster.

My trick: I ask the AI itself what's new. It keeps me up to date on itself.

At She Owns Day

Live on stage at She Owns Day.

30 October 2027, Infinity Munich. You'll also hear there how our knowledge platform will develop.

New knowledge, straight to your inbox.

We'll send you new knowledge from the six pillars, new podcast episodes and stories from women, plus all the latest on She Owns Day 2027.

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